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Thursday, June 18, 2009
The History and Evolution of e-commerce
Electronic Commerce, commonly known as (eletronic marketing) e-commerce consists of the buying and selling of products and services over electronic systems such as internet and other computer network. Therefore, the amount of trade conducted electronically has grown extraordinarity with widespread internet usage.
History of e-commerce dates back to the invention of the very old notion of "sell and buy". Ecommerce became possible in 1991 when the internet was opened to commercial use. Since that date thousands of businesses have taken up residence at web sites.
In 1969, the internet began life as an experiment by the U.S government, and its initial users were a largely technical audience of government agencies and academic researchers and scientists. Besides that, the term ecommerce meant the process of execution of commercial transactions electronically with the help of the leading technologies such as Electronic Data Interchange (EDI) and Electronic Funds Transfer (EFT) which gave an opportunity for users to exchange business information and do electronic transactions. The ability to use these technologies appeared in the late 1970s and allowed business companies and organizations to send commercial documentation electronically.
In 1994, internet began to advance in popularity among the general public. However, it look four years to develop the security protocols (for example, HTTP) and DSL which allowed rapid access and a persistent connection to the internet.
In 2000, a great number of business companies in the United Stated and Western Europe represented their services in the World Wide Web. At this time the meaning of the word ecommerce was changed. Moreover, social network started to receive quite a bit of attention. as did wireless application in 2005. 
Genealogical Publishing Company was an early adopter of e-commerce sales and marketing in the early history of the internet. Their ecommerce site had been re-written several times on different platforms including Cold Fusion and Microsoft ASP. The site had been custom written with little documentation and was primarily supported by only one developer. The company recognized the need to add functionality and more sophisticated search engine optimization tools (SEO) to increase internet sales.
"Web 2.0" refers to what is perceived as a second generation of web development and web design. It is characterized as facilitating communication, information sharing, interoperability, user-centered design and collaboration on the World Wide Web. Web 2.0 websites allow users to do more than just retrieve information. Users can own the data on a Web2.0 site and exercise control over that data.The popularity of the term Web2.0 along with the increasing use of blogs, wikis and social network technologies. Many of these 2.0s refer to Web 2.0 technologies as the source of the new version in their respective disciplines and areas.
In conclusion, ecommerce has expanded from B2B to B2C, C2B and C2C in recently years. Nowadays, more and more organization are started to conduct their business through internet such as McDonald, Public Bank, and Ambank which provides on-line payment. It can save our time and transportation cost to make order or payment. However, security issues may always happen in an internet world. Therefore, more attention needs to be emphasized in that aspect to light up the future of ecommerce. Labels: Task 2
9:44 PM
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E-commerce failure and its causes

Story of Webvan Webvan was an online credit and delivery grocery business. It was headquartered in Foster City, California, USA, near Silicon Valley. It delivered products to customers’ homes within a 30-minute window of their choosing. At its peak, it offered service in ten U.S. markets which included San Francisco Bay Area, Dallas, San Diego, Los Angeles, Chicago, Seattle, Portland, Atlanta, Sacramento and Orange Country. The company had originally hoped to expand to 26 cities. However, this hope was spoiled when this company went into bankruptcy in year 2001. Approximately 2000 employees had been let go as a result of the shut down.
What causes this matter to be happened?
Too focus on customer service and neglect the profit in long term
   Customer service is important. Any business could provide infinitely good customer service but have to balance the need to serve customers with profits. In this case, Webvan was popular with its good customer service but this company was too focus on this short term profit and had neglected that this service would not bring any profit for them in the long term. Not all people could afford its high delivery fees and as a result, it had not attracted enough customers to sustain its business and thus it need to shut down the company. Too much of capital expenditure
While Webvan was building up its empire of tech warehouses and fleets of delivery trucks, it eventually ran out of money because the money spent on infrastructure far exceeded sales growth of the company. The $1 billion spent on the infrastructure had affected the company’s financial liquidity. Webvan was unable to cover all these expenses and in the end, it had no choice to wind up the company. Conclusion The demise of Webvan indicates an unhappy tale for other companies which having online grocery business. It is not easy to conduct E-commerce. Good knowledge and experience in IT and management is important to conduct a business online. Therefore, I hope that Webvan’s failure may help you a lot. Labels: Task 2
11:02 AM
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Wednesday, June 17, 2009
eBay - success story
eBay,the reason you will pick it probably because it's the most people are think about the eBay when they considering selling something online. Another reason is eBay is one of the most popular shopping areas on the internet with millions of registered users all over the world. In 2004, eBay had revenues of around $3.2 billion dollars. Between $7 - $8 Billion is run through eBay's platform every quarter. What was founded in 1995 as a hobby website has grown to a multi-billion dollar website. Talk about your niche markets! Every hour eBay registers 3,000 - 4,000 new users. More than 724,000 people report that eBay is their primary or secondary source of income and another 1.5 million say eBay is a supplemental source of income.
When you are doing business on eBay, you are tapping into not only the most popular marketplace on the planet, but one that demands, and has the attention of millions of shoppers. There is no better location anywhere to sell your goods and services. When you add in the convenience of PayPal, BidPay, the search tools, and the flexibility of how you can put together your auctions and business, there really is no comparable alternative that makes good business sense.
The stock performance may be all out of proportion, but the fact is, eBay has stumbled onto the next great E-commerce category: collectibles. It was founded in 1995 by Pierre Omidyar, a 31-year-old software developer who wanted to help his fiancee trade Pez dispensers online. He created a small auction site, charging just a tiny fee and commission for each listing. The risks were minimal since eBay acts only as an intermediary; the parties arrange delivery on their own. The model far exceeded Omidyar's expectations, and within a year he quit his day job. This year he hired as CEO Meg Whitman, who previously oversaw brands like Mr. Potato head and Teletubbies for Hasbro.
eBay's success is testimony to the Internet's ability to transform one person's junk--taxidermy animals or Fisher-Price toys--into another's treasure by matching sellers with a huge audience of buyers. Domenica Brockman, a Brooklyn antiques dealer, got hooked after she was able to sell an obscure Depression-era green-glass pitcher--that she paid $3 for--to a collector for $150. "I never would have gotten that price for it in my store," she says.
This enthusiasm has made eBay the leader in the online collectibles market. It was the fifth-most-visited Website in August, according to Media Metrix, an Internet-tracking company. "More time is spent in eBay's community than on either AOL.com's or Walt Disney's Website," says Mary Meeker, an analyst at Morgan Stanley Dean Witter. This growth has been driven by word of mouth, since until recently the company has avoided advertising. "Every auction and every buyer begets another auction and another buyer," says analyst Mitch Bartlett of Dain Rauscher Wessels.
When you really think about it, it all comes down to flexibility, cost, and potential business success. No other internet location offers the opportunities for success that eBay does. No other internet marketplace will provide you with the continuous exposure and stream of customers that eBay does each and every day and night of the year. "I've shopped for antique clocks listed by German sellers at 2:00 AM. I've visited eBay auctions in Holland, England, Italy. Where else can you go to see, buy and sell with such a worldwide focus"?
eBay's success is not in what they sell, but in what you and I buy and sell. It's a marketplace with over $30 Billion dollars worth of goods changing hands every year. The big numbers should not be viewed as competition, but rather, your opportunity for success.
Labels: Task 2
2:47 PM
1 comments
A real-world case: Google is changing everything
If you are asking me to spell a single magic word which may requires to cover a new form of culture, new generation, new world, and new model of communication in order to reflect the twenty-second century. G.O.O.G.L.E., Google, I will say it out, without any hesitations. The simply word which almost known by every human on the earth. With the emerging of Google, it is now changing everything. Taken as a whole, Google’s serving as a browser-based application and a place where functioning as an Internet search, e-mail, online-mapping, office productivity, social networking, and video sharing services as well as selling advertising-free versions of the same technologies. Those functions may revolutionize the way people connect, communicate, collaborate and share information with other people online.Further more, those functions were also serving as a basic where the evolution of the software landscape is going. We can envision that eventually software vendors will compete to provide the tools in our virtual environments, content providers will compete to sell us content such as music, carriers will compete to sell us the service enriched network access and hardware vendors will sell us the devices we use as interfaces to the environment.According to Wikipedia, Google's mission is to organize the world's information and make it universally accessible and useful. As the one who benefited from Google, I could conclude that, its mission was achieved. With the powerfully evidence – I was finished this case review for my first work of e-commerce. It was also proved that Google is now changing everything, including the modes of student doing their school assignments. Labels: Task 2
1:12 AM
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Sunday, June 14, 2009
Less I More WeLabels: Task 1
11:00 PM
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